When someone talks about the fashion industry, a few images probably come to mind: hipster teenagers spending their parents money on overpriced sweatshop products; Hollywood stars wearing exorbitantly priced dresses and shoes that will be worn all of once, and in the public eye for all of one hour; or, absurdly impractical garments that the average person could never (and probably should never) wear. While the first two items in the list are symptoms of a larger cultural disease that I will address in the coming days, I take no particular point of contention with the third. Sure, to the uneducated bystander (me) it may seem pointless. After all, what’s the purpose of a fashion show, where the designers force wafer-thin models to wear clothing that will never be seen in a retail store and that, frankly, often looks ridiculous? I suppose the same could be said about car shows, where auto makers display their latest concept vehicles. But both fashion shows and auto shows are important because they establish a forward-looking trendline. And that’s why they’re relevant.
Fashion, like art, is misunderstood by a majority of the “average” American. We tend to look at things in a pragmatic way. Unfortunately, clothing is something that can have a pragmatic esthetic: young women competing to stay at the top of their social circle; young men trying to establish a rugged-yet-sincere look, hoping that their appearance can portray what their personalities cannot. And for this, we look at fashion using a “well what is that for” mindset. Anyone who varies from the mean will be met with thoughts of “why is he wearing that?” or “oh-my-god I can’t believe she’s wearing that!” and, once an opinion like that is formed, it’s difficult to break. That’s the dangerous part. That mentality establishes a social order and creates rules that are predicated upon no authority. It permits the creation of social outcasts without any valid causal motivation why. And in the times we’re having now, that is the most dangerous and damaging mindset to have.
Creation of a false authority allows people to avoid responsibility by assigning blame and duty to the social construct that claims authority. It allows us to think that we’re off the hook for the problems facing our nation. It allows us to think, “well, why should I worry, I’m just going along with the crowd? It can’t be my fault, I’m living well within the accepted norm!” This is the core that needs to change. This is the plague affecting American society. This is the source of our economic woes.
Fashion, like art, isn’t about what you do with it. It’s about what you think about it. It’s about what people think about it. Artists have been banished, executed, persecuted and arrested throughout history because powers were afraid of the impact that they would have on people. Art can inspire a population. So too can fashion. But art is something you put somewhere and then you walk away. Fashion is something that stays on you all day. And as such, you can’t avoid the confrontation — implicit or explicit — if you deviate. But that’s the risk that needs taking. Ordinary, average people need to start affecting the way that other ordinary, average people think. The rule breakers can’t be a bunch of eccentrinc famous people. It’s too easy to write off. It’s too easy to ignore, or laugh about. Instead, people like you and me need to start the process to change how people think.
Don’t just make a statement to show you’re different. Make a statement to show you’re the same. Make a statement to say, “hey, I don’t have to follow these bullshit rules, because they’re not real!” but make it without changing who you are. Because I guarantee, many people change who they are to fit in with the group, and these are the people we need to start having the courage to be themselves.
In the coming days I will be addressing this particular topic in more specific ways.
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